SEO and what are the benefits of using SEO for your website .so let's get started SEO stands for search engine optimization .it is a set of techniques used by web developers and digital marketers to rank the website to the top spots on search engines like Google almost every the business has a website today.So if you have created your own website and hosted it on a hosting server then the next
thing you want to do is to let the people know that you have a website and find a way to get people to your website you can advertise your website by telling your friends and family to visit it.
But that may not bring much traffic to your website so one of the top ways in which webmasters bring traffic to their website is with the help of SEO. Now for example, if you search for the
term WordPress team development on Google you get these search results we are talking about Google because of Google is dominating the search engine space as of today so here we can see these search results now just imagine which link would you click when you see this most probably one of the first three links if you don't find something you are searching for in the first three results.
then you would just scroll down and take a look at some of the other links on the the first page of the results how often do you think that you would go to the the second page of the results a really
a small percentage of visitors go to the next pages in the search results in the fact
more than 90% of the people just stay on the first page of the search results so the job of an SEO expert is to make sure that your website ranks for a specific keyword on the first page of Google
results search engines like Google use different complex algorithms to arrange the search results in the most relevant order for the visitor and almost all the time the user gets what he was searching
for on the first page itself.Now these algorithms are kept a secret by Google that is because if someone knows the exact algorithm of how Google ranks a website then he can optimize his
website in such a way that the website will always rank for a particular keyword on the first spot even though these algorithms are kept a secret there's a lot of information available online which can
give you a hint of what are the things that Google is looking for in a website one of the main factors that Google looks at is called backlinks backlinks are basically how many different
websites link to your website the number of high-quality backlinks also plays a critical role in ranking keyword density was the most important factor for ranking a website by search engines
earlier but later it was found out that an article with a higher density of keyword did not mean that it was the most relevant for a particular term but having a fair amount of keywords is necessary for your website ranking as well and there are other factors like responsiveness of your website how will
you have written your title and the the loading speed of your website and so on basically whenever someone searches for something and clicks on your website you should make sure that he stays on your website longer if there are enough users who search for something land on your
website and then click on the back the button immediately then Google knows that the people who searched for that particular keyword don't like your website so it lowers the ranking of your
website for that particular keyword. So SEO is one of the most important things
that you should spend your time on after creating your website now let's see what are the benefits of using SEO SEO helps you get targeted traffic for keywords that you want all the visitors that come
to your website from a search engine has a particular problem to solve and so if you give them the solution for their problem then they will love your website and share it with others websites that rank on search engines like Google are considered to be credible and trusted people trust Google
they know that Google won't let a known trusted site rank in their search engine
so if you apply SEO on your website you can earn some credibility for your website traffic that you get with SEO is more likely to have a better conversion rate people that are searching for a
specific keyword are the ones that land on her website since the visitor is interested in your product he is more likely to become a customer SEO can actually increase the social media
followers that you have as more and more people visit your website they are more
likely to click on your social media icons and follow you SEO can help you provide better user experience for the visitor that is because if you to rank on Google you have to make your
website load fast you also have to make sure that your website is responsive.
There are many things that you need to do for SEO which will surely improve the
user experience of your website there are many other benefits of using SEO but we will just stop here all right so that's it for this video in this video we have learnt what is SEO and what are
the benefits of using SEO so if you have any doubts you can ask in the comments below .Thank You.
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